The 1930's saw the beginning of Wella in Malta - Mr. Joseph Brincat is appointed as exclusive Wella agent for the Maltese islands - The Brincat family becomes the second appointed agency around the world.

His constant dedication and aided by his wife Maria the hairdressing trade in the Maltese islands was able to flourish and establish itself as a profession with which many earn their living. Our commitment to the profession has always been dedicated to the hairdresser's training. This has helped many local hairdressers establish themselves as artist and specialists in the hairdressing trade.